If you’re the account owner on a Spotify Premium Family plan in the US, you can get a free Google Home Mini from the streaming service through the end of the year, Spotify announced today. Spotify has partnered with Google to give out the voice assistant to account owners on its family plan who sign up through the link here.
On the surface, it may seem like a nice holiday giveaway for Family plan users (and it is in some respects). But with the growth of Amazon Music largely on the back of the Echo and the rise of smart speakers, which may be in 50 percent of US homes before the end of the year, it’s also a strategic move for Spotify. YouTube Music and Google Play Music are still far from serious competition for Spotify, but Amazon’s...
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