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F8 is here — and so are some really big questions about Facebook’s future

Most of the giant platforms have an easy pitch for developers. Apple developers make apps for iOS and Mac, then sell them for money. Google developers make Android apps and ChromeOS hardware, then sell them for money. Amazon developers launch businesses on AWS or Amazon’s storefront, and then sell goods and services for money.

Today Facebook’s annual F8 developer conference kicks off in San Jose, and it’s worth noting how complicated its pitch to developers has become. There once was a time when it was relatively straightforward — developers like Zynga once printed money selling virtual cows through Facebook’s popular gaming platform.

But that part of Facebook has withered to near-nothingness, and in the meantime developers became one of...

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