Tesla plans to sell its solar panels at a price that’s 38 percent lower than the national average in an attempt to halt the decline of its solar business. The New York Times notes that the head of Tesla’s solar department, Sanjay Shah, wants to sell panels for between $1.75 and $1.99 a watt, compared to the national average of $2.85.
Shah highlights two main ways Tesla will achieve these price reductions. The first is by standardizing more of its installations. Customers will now only be able to purchase panels in increments of 4kW or 12 panels. Secondly, they will be asked to perform parts of the home installation process such as photographing electric meters and circuit breaker boxes that would have normally required a visit from...
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