Apple might appease antitrust concerns by suggesting third-party apps to new iPhone owners

Photo by Amelia Holowaty Krales / The Verge

Apple has been staring down the barrel of numerous antitrust investigations this past year, after app developers like Spotify and Rakuten accused the company of unfairly advantaging Apple’s own apps ahead of theirs. But Apple is apparently working on a new feature that might address at least one of the common concerns, by proactively suggesting third-party apps (apps that Apple doesn’t make) to iPhone and iPad users when they first set up their devices. Will Apple suggest Spotify alongside Apple Music? That could be on the table.

9to5Mac spotted the feature in the new iOS 14.3 beta, and it seems pretty clear from the accompanying text that the feature is designed to satisfy countries who take a dim view of Apple’s current stance. “In...

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