Apple rejected sticker apps that promoted mask-wearing, but it’s reinstating them now

Two Apple developers have been given the green light to promote mask-wearing with their stickerpack apps for iOS, after previously receiving rejections from Apple that suggested they were making “inappropriate references to the COVID-19 pandemic.”

Here’s how this story began:

Had similar rejection. Our stickers said ”wear a mask”, “wash your hands”. Got approved when we removed the text but kep the sticker. pic.twitter.com/cFZABwwY8A

— Mark Johnson (@markjnet) November 8, 2020

How could a friendly sticker wearing a mask be an inappropriate reference to COVID-19, particularly when Apple has its very own mask-wearing emoji? That was the question on my mind, so I reached out to Apple yesterday.

This morning, Apple replied that not only...

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