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Google updates search rankings to make good reviews easier to find

Google has been working on ways to sort out good product reviews from bad ones before presenting them to the user. An update last year promoted reviews that show evidence that the reviewer actually handled the product in question and also offered links to multiple sellers to give buyers more choice. Now the search giant is rolling out a new update to how it ranks product reviews to separate expert reviews from less informative ones. The new rules strengthen the requirement that the review doesn’t just recite info from the manufacturer but actually adds first-hand experience of what the...



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